I love this. Maximizing the scale of the logo minimizes the information conveyed....except here. There is no doubt what the name of the product is as we are so familiar with it, no matter what the scale. Two letters and we recognize it's Diet Coke.
I love to advocate for using multiple sizes of same imagery. I repeat it often in classes. We even did it as a crusade. I will chop up one of these special issue cans to put in my journal alongside the standard issue as a perfect illustration of how changing a scale not only works, the answer of how to reinvent a look came from the original design. Nicely done!
Special Issue Diet Coke design by Turner Duckworth.
