I'm fully into Olympic-watching mode....assuming you are too. The opening ceremonies were theatrical, colorful, and fabulous. Those dancing onion domes that became balloons were my favorite. I love that in recent years both film and lighting have enhanced the performance. As I observe the various venues for skiing, skating, snowboarding, and other winter sports, I am amazed by the immense planning and building of each, and how graphic design is present and prevelant. The screenprinted banners are everywhere - on location, in town, on transport vehicles, jackets, athlete's numerical vests - it's a visual feast. I had to do some research to find out the history of the emblem and the "look of the games".
The emblem, Sochi.ru, is by Christoph Marti, a Swiss member of the design team at Interbrand Agency. I love that it is so simple, that it directs you to a comprehensive website, and that the "4" is a rotation of the "H". Clever. Read more about it HERE. Below is the philosophy behind the graphics we are seeing everywhere. You can see for yourself HERE. More HERE. I love that Bosco is honoring the tradition of folk arts and crafts with this quilt-like design.
I found this amazing video clip. There was no sound, and the text is Russian, but you are treated to a look through previous Olympic graphic details, then it goes on to WOW you with the evolution toward 2014. Very cool.
I'm looking forward to watching more of the competitions, plus all the sidebar pieces that will highlight all things Russian. My friend Anne told me Mary Carillo has an upcoming feature on Faberge eggs, and I read there will be additional features on Vodka, and the TransSiberian Railway! Loving this visit to Sochi. Go team USA!